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(Русский) Гастровилль – столица вкусной еды

Choosing meat from Voronezh

Recently, Rosselkhozbank, a partner of Zarechnoe Group, launched the Svoe Rodnoe campaign in support of domestic products, whose face was Arkady Novikov. The famous restaurateur advertised meat from Voronezh in the bank’s video. A communication campaign to promote food products from different parts of the country is gaining momentum. The Zarechnoe group (the producer of […]


Specificity of working with Chinese consumers

On the 29th of June , Zarechnoe Group of Companies dispatched the first three containers of marble beef (81 tons) for export to China. In total, by agreement with the Chinese state-owned company Shandong Hi-Speed Airport Logistic Development Co. Ltd., a subsidiary of the Chinese Shandong Hi-Speed Group (SDHS), until October Zarechnoe will deliver 25 […]


Parting words to graduates of VSAU

According to the results of the academic year 2020/2021, more than 100 students from educational institutions underwent practical training at the enterprises of Zarechnoe Group. Representatives of the personnel department of Zarechnое use various channels of communication with students and alumni, including vacancy days, open meetings, and industrial excursions. Voronezh State Agrarian University is the […]


25 Primebeef marbled beef containers will go to China.

June 8, 2021, Zarechnoe and Shandong Hi-Speed Airport Logistic Development Co. Ltd. (a subsidiary of Shandong High Speed Group of China (SDHS), the largest state-owned enterprise in Shandong province) signed the first contract for the supply of 675 tons of Primebeef marbled beef. According to this agreement, until October of this year, the Zarechnoe meat […]


(Русский) Заречное обучает партнеров в PRIMEBEEF Академии

Группа компаний «Заречное» (производитель мраморной говядины под брендом «PRIMEBEEF») запускает образовательную программу «Все о мясном мраморе» для профессионалов индустрии. Инициатива реализована на базе PRIMEBEEF Academy (образовательный партнер ГК «Заречное», амбассадор PRIMEBEEF). Основная цель в повышении ответственности бизнес-партнеров за квалификацию персонала, которую необходимо подтверждать с учетом стандартов и требований при работе с премиум продуктом. Базовый курс […]


Zarechnoe Group of Companies at “Prodexpo-2021”

Zarechnoe Group of Companies took part in the international exhibition “Prodexpo-2021”, which was held from 12 to 16 of April 2021 in the Expocentre (Moscow). We are confidently following the plan to expand the presence of our products in retail and in the regions of the Russian Federation. The restrictions in the context of the […]


The practical seminar at the Zarechnoe meat processing plant

In Zarechnoe meat processing plant, from February 26 to March 22, 2021, especially for the production managers, the company’s management organized an information and practical seminar on an overview of the general principles of food production hygiene in relation to production processes. The main goal of this event was to involve the plant employees in […]


Zarechnoye is recruiting young professionals

Zarechnoe Group includes three key segments – crop production, animal husbandry and meat processing. The company is actively expanding, modernizing its existing production facilities, therefore, there is a shortage of qualified young specialists. Graduates of specialized training areas remain invariably in demand: “Veterinary Medicine”, “Zootechnics”, “Technology of production and processing of livestock products”, “Technology of […]


Tasty with Primebeef!

We announce a competition! From November 20 to December 20, 2020, post a photo or video with a recipe that contains any product of the Primbeef brand. Use the hashtag #с_праймбиф_вкуснее and make sure you subscribe to @primebeef.ru and @primebeefacademy.ru The authors of the recipes that get the most likes on any of the three […]