Brands play key role in ZARECHNOE Group activity.
Successful brands are based on consumer loyalty and a relationship of trust where our clients are confident that the products we create will deliver a wonderful experience every time.
Our brands represent our promise to our customers, a promise we strive to keep every day.
The ultimate goal of ZARECHNOE Group’s marketing strategy is to make our brands top-of-mind when consumers make their purchasing decisions.
Angus Genetics of Russia is a part ambitious project, launched in order to develop beef cattle raising in Russia and to provide Russians with high quality great tasting beef.
Primebeef is a premium brand of high quality beef with special approach to breeding, feeding as well as raising animals in the most ecologically friendly regions of Russian Federation.
Zarechnoe is a new Russian brand of high quality natural beef, raised on ranches are located in Voronezh and Kaluga regions, famous for their ecology.